Welcome to PEPR! I’m Ankur and I’d love to tell you the story behind why I founded this brand. As it stands today, PEPR is an inclusive, premium apparel brand. But we’re more than just that and the only thing tougher than our high-quality threads, is our ironclad ideology. In the chaos of our modern lives, the world has grown increasingly noisy, complex and relentlessly competitive.Everyone has an opinion on what path you should tread, when you should stride upon it and how others are succeeding better than you ever could. But we tend to forget that each of us is running a race of our own. We want to be the best version of ourselves both physically and mentally and yet we often stray from the compass of our own instincts. PEPR was conceived to help you recognise and hone these instincts within you. This instinctive wisdom flows seamlessly from Nature herself, a technology as old as time. The reception of this technology is often strongest outdoors when we’re connecting with our environment, the way we were designed to be. This is why the foundation of my brand is Nature. It encompasses not only the world that surrounds us, but the essence of your very being. From the brand logo to each and every product collection, the four elements of nature - earth, fire, wind and water, are at the heart of it all. If any of this resonates with you, you’ve come to the right place. We’re about to weave a tapestry of products that fit into this philosophy, but only if they meet our exceptionally high standards. What we can assure you is that we are not going to rush.

Welcome to PEPR! I’m Ankur and I’d love to tell you the story behind why I founded this brand. As it stands today, PEPR is an inclusive, premium apparel brand. But we’re more than just that and the only thing tougher than our high-quality threads, is our ironclad ideology. In the chaos of our modern lives, the world has grown increasingly noisy, complex and relentlessly competitive.Everyone has an opinion on what path you should tread, when you should stride upon it and how others are succeeding better than you ever could. But we tend to forget that each of us is running a race of our own. We want to be the best version of ourselves both physically and mentally and yet we often stray from the compass of our own instincts. PEPR was conceived to help you recognise and hone these instincts within you. This instinctive wisdom flows seamlessly from Nature herself, a technology as old as time. The reception of this technology is often strongest outdoors when we’re connecting with our environment, the way we were designed to be. This is why the foundation of my brand is Nature. It encompasses not only the world that surrounds us, but the essence of your very being. From the brand logo to each and every product collection, the four elements of nature - earth, fire, wind and water, are at the heart of it all. If any of this resonates with you, you’ve come to the right place. We’re about to weave a tapestry of products that fit into this philosophy, but only if they meet our exceptionally high standards. What we can assure you is that we are not going to rush.

- Ankur Singh, Founder